article thumbnail

Covario Acquired By Dentsu Aegis Network

socalTECH

San Diego-based Covario , the search and content marketing agency, is being acquired by Dentsu Aegis Network , the companies said late Wednesday. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients.

article thumbnail

YP Launches New Organic SEO Service

socalTECH

Los Angeles-based YP , which offers up online directories and services to help businesses get their companies online, has lauched a new offering, called ypWebsite Pro. According to YP, the new product will help local businesses earn top rankings in their organic search results. YP runs the yellowpages.com site.

SEO 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Reflections on 2020: Nick Hedges, MomentFeed

socalTECH

What was the biggest news for you/your company this year? It's been a tough year for many due to the pandemic; how have you or your company adapted to the business environment? ,p> As brick-and-mortar businesses closed and re-opened at limited capacity, our team of digital marketing strategists updated hours on more than 1.3

article thumbnail

Covario Hires Bizdev VP

socalTECH

San Diego-based Covario , a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. The firm also said it has promoted VP Products and Marketing Craig Macdonald to SVP, President, and Chief Marketing Officer. READ MORE>>.

article thumbnail

Interview: Clark Benson of Founder & CEO of Ranker.com - Dicusses Playing Nice With Google

InfoChachkie

Prior to Ranker, Clark founded four other successful companies, including eCrush, which he sold to the Hearst Corporation in 2007. Your traffic growth is tracking over 40% month-over-month – on a fairly big base – despite spending zero dollars on marketing. The single largest source of growth is organic search.

Google 264
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.

article thumbnail

Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. Traditional media companies published their stories on the web. That’s a good thing – it means there’s a market. was the 2-way web.

Ideas 286