Company Marketing Technical Advisors Writing 
Both Sides of the Table
JULY 23, 2013
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. Yet as obvious as it is to create messaging for your company, many people don’t consider their personal brands.
Startup Professionals Musings
SEPTEMBER 12, 2010
While I agree that successful company builders usually have a natural inclination to be entrepreneurs, a good education helps polish that apple. The most successful entrepreneurs are those with multiple real-life experiences, who have personal exposure to markets where opportunities are being left on the table. Pick an idea, any idea.
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Both Sides of the Table
SEPTEMBER 28, 2014
But what IS the right amount of burn for a company? Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. (it Conversely if you’re burning $600,000 per month (yes, some companies do) then you only have 5 months of cash left. Gross Burn vs. Net Burn.
Both Sides of the Table
JUNE 27, 2011
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is – there isn’t a “right&# answer so for your company.
Both Sides of the Table
AUGUST 17, 2009
In the Beginning … This is a very important post to me because I find myself giving this advice all the time and if you don’t follow the basic advice here you can cause yourself much heartache down the line – even if your company ultimately becomes über successful. It’s hard enough to build a successful company.
Both Sides of the Table
SEPTEMBER 27, 2015
Not the successful companies themselves but the entire b t culture of swash-buckling startups who define themselves by hitting some magical $1 billion valuation number and the financiers who back them irrespective of metrics that justify it. My fear isn’t whether these companies will be valuable in the future. ” No.
Eric Greenspan
FEBRUARY 2, 2010
First Data of Santa Barbara has offered to extend below market rates to current accredited businesses like yours – again, just like they did for your BBB. Real quickly, most companies that offer credit card processing are a middle-man (most banks are middle-man). This amounts to more than $4000.00 No Middleman means Big Savings!
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