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Technical Advisors: Every Web/Mobile Startup Must Have One

SoCal CTO

I did a presentation recently for a graduate class from The Founder Institute around getting online/mobile products out the door. But what was interesting to me was that I found myself recommending that each of them should have a technical adviser. There are two kinds of advisors that are commonly needed.

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Interview with Julie Novack, PartySlate

socalTECH

She told us about why so many Los Angeles investors are supporting the company and gave us an overview of what PartySlate is all about. I tapped my co-founder, John Haro, who I worked for at Agency.com, and at another mobile marketing company, and we talked about the idea, ideated, and I brought him on as co-founder.

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Getting A Software Patent Is Valuable But Frustrating

Startup Professionals Musings

I still generally advise software startups to file a patent as a barrier to entry from competitors and to increase their valuation by investors, but every entrepreneur needs to understand the tradeoffs. Patent lawyers know how to frame claims broadly, with legal wording, to negotiate the success of some at the expense of others.

Patents 53
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How to Handle a VC Presentation with No Deck

Both Sides of the Table

Bijan Sabet – investor & board member in some small companies you might have heard of like Twitter, Tumblr, Boxee & OMGPOP – took issue with the whole notion that you even need a Powerpoint deck anymore. First, if it’s an early stage company, I don’t need to see a powerpoint deck. Mobile app? Bijan is right.

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5 Keys to Results in the Current Marketing Revolution

Startup Professionals Musings

Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. For example, the company GoPro makes cameras, yet now rarely ever talks about cameras in its marketing. You now need a personal context in your marketing to get results.

Marketing 130