Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Make them widely available inside the company and share your most important goals with your board. My experience has proven that even some well known companies are under-whelming in this department.

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

JUNE 13, 2015

The big three, which have 90 percent of everything you need, include blogging (Wordpress or Blogger), microblogging (Twitter), and social networks (Facebook or LinkedIn). These give good customer connection and SEO. Integrate your social media content with some traditional media.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

DECEMBER 23, 2017

Social media as a marketing tool is here to stay, and is now widely accepted. According to a recent social media industry report , 92 percent said that social media is important to their businesses, and more than half report it helped them improve sales. These give good customer connection and SEO.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

DECEMBER 1, 2013

The place to start today is if your company only uses traditional media for marketing, or no marketing. According to a Harvard Business Review article , only 60% of companies today use social media at all, and only 12% of those feel that they are using it effectively. These give good customer connection and SEO.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. The days when these roles were stable careers for company employees are gone. Administrative specialists.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Don’t be the last to get on board.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

OCTOBER 23, 2012

The place to start today is if your company only uses traditional media for marketing, or no marketing. According to a Harvard Business Review article , only 60% of companies today use social media at all, and only 12% of those feel that they are using it effectively. These give good customer connection and SEO.

Media 92

Media Social Media Marketing Resource 92