How Startups Can Use Metrics to Drive Success
Both Sides of the Table
APRIL 4, 2011
You’ll have no idea when you’re off course. I see this mistake all the time, actually. I’m guessing this was also the case over the first few year’s of Zynga’s growth on Facebook. Once they knew how much money they could make with virtual goods / customer then they seemed to buy up much of the Facebook ad inventory.
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