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Interview with Tim Cadogan, OpenX

socalTECH

They can sell those ads on a CPM, CPC, or CPA basis. We manage that competition through an aucton process. How is the competitive landscape is nowadays? For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves.

OpenX 242
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I don’t intend either, Burstly has respectable and strong competition. He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). It’s also a great example of why transparency is so important.

Mobile 282