Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

JULY 10, 2015

One of the most popular and least successful models I see in new business plans for startups is the so-called Facebook model, providing free services to users while collecting revenue from ads to offset costs and grow the business. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs.

Advertising 99

Advertising CPC PPC Sites 99

Startup Professionals Musings

OCTOBER 3, 2010

Cost per click (CPC). For sites displaying the ads, this is called pay per click (PPC). If you do all these things right by displaying other people’s ads on your website or blog, you will make money from advertising – like Google and Facebook, who offer services for free, and still make millions in revenue.

SEM 90

SEM Marketing Startup Search Engine Optimization 90