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10 Reasons To Market Globally While Selling Locally

Startup Professionals Musings

A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The broad-brush push-marketing is no longer competitive.

Marketing 107
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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The broad-brush push-marketing is no longer competitive.

Mobile 173
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5 Steps To Finding The Best Investor For Your Startup

Startup Professionals Musings

Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels.

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5 Keys To Vetting Investors Before You Accept Funding

Startup Professionals Musings

Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels.

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How the myth of the ‘girlboss’ harms emerging women in tech

TechCrunch LA

billion company in the brutally competitive beauty industry, especially one with such broad appeal. Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. And of course, those startups are by no means innocent when it comes to bad management. “If

Startup 280
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10 Innovative New Global Ways To Grow Your Business

Startup Professionals Musings

A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The broad-brush push-marketing is no longer competitive.

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10 Funding Quotes Every Entrepreneur Should Skip

Startup Professionals Musings

Other writers, like Guy Kawasaki, have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent over-enthusiasm or over-confidence that can kill your deal. If your product really represents a paradigm shift, you probably haven’t figured out yet what problem it solves.