Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Both Sides of the Table

OCTOBER 19, 2009

I had seen many cycles and decided that since I was going to do it all over again I should write about it. It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. That changed very quickly.

Venture Capital 274

Venture Capital Blogging Startup Slides 274

Startup Professionals Musings

MARCH 23, 2013

It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Campaign setup and ad copy writing. For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA). The display side is called pay per action (PPA) or pay per lead (PPL).

Paid Search 90

Paid Search PPC Organization SEO 90