Frank Addante

APRIL 16, 2007

By Frank Addante Since Googles announcement of their decision to acquire DoubleClick for $3.1 Back in 1998, DoubleClick was my #1 competitor at L90. Our product, adMonitor, was a direct competitor to DoubleClicks ad serving technology. Our product, adMonitor, was a direct competitor to DoubleClicks ad serving technology.

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

MAY 15, 2006

DoubleClick, 24/7 Media, AdForce, Engage, Flycast). DoubleClick was the only one in front of us and we were stopping at nothing to beat them. “Patent Lawsuit&# We were on the IPO track and our #1 competitor (DoubleClick) filed a bogus patent-infringement lawsuit right before our IPO. But, we never let it phase us.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Frank Addante

AUGUST 27, 2007

Our competition was well funded with many millions of dollars, well armed with hundreds of employees and far down the path. We ultimately grew to be the #2 advertising technology solution on the Internet until DoubleClick acquired adMonitor in 2001. What is the Rubicon Project?

Startup 40

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Frank Addante

JUNE 4, 2006

During this time, L90 (Startup 3.0), was transitioning its technology group over to DoubleClick and many people from the L90 team were left behind, including Tim McQuillen, a great friend of mine and my co-founder at StrongMail. What is the Rubicon Project? . technology as the foundation of their voice-recognition personal assistant product.

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