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Frank Addantes FounderBlog: Startup 3.0: Internet advertising is good. No, it’s bad. Oh wait… it IS good!

Frank Addante

DoubleClick, 24/7 Media, AdForce, Engage, Flycast). DoubleClick was the only one in front of us and we were stopping at nothing to beat them. We didn’t hire resumes and experience, we hired smart, good people who wanted to be entrepreneurs. Either the pressurization in the plane was off or my gut was trumping logic.

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Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Frank Addante

During this time, L90 (Startup 3.0), was transitioning its technology group over to DoubleClick and many people from the L90 team were left behind, including Tim McQuillen, a great friend of mine and my co-founder at StrongMail. Additionally, entrepreneurs get tired. What is the Rubicon Project? . Tim was my right arm at L90.

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