Competition Events Metrics SEM 
Startup Professionals Musings
APRIL 4, 2015
Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Don’t forget the metrics and analytics.
Both Sides of the Table
MARCH 25, 2016
How much money will airlines companies, hotel companies or event companies pay me as a referral or for booking? The metrics were good but we wondered how much better they would be when we expanded our product. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Competition. You need a wedge.
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