How big is your ocean? A lesson in TAM, SAM & SOM
Berkonomics
OCTOBER 28, 2021
The biggest mistake many corporate marketers, entrepreneurs and even investors make in the initial stages of planning – overstating the size of the (SOM) serviceable obtainable market. Be sure you can back up your claim with some form of research, then work to perfect the differentiation you offer against the competition.
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