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Interview with Dan Yomtobian, Scour

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MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Users can vote for relevancy of results, and over time, the non-relevant information or SEO moves down below the line. Do you have any issue pulling information from the search engines? We use our own algorithm, as well as user votes.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

OCTOBER 29, 2009

So PPC (pay-per-click) advertising on social networks has performed poorly to date. First, I have chosen who to follow on Twitter so the information in my stream is self selected. If we continue our success we will have strong competition. Why am I excited about in-stream advertising then? Why do you believe Ad.ly

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