Interview with Wes Nichols, MarketShare
socalTECH
JANUARY 14, 2011
Our analytics team is second to none, in our ability to leverage our IP and methods to isolate the effect of those activities, and look at them to figure out how to drive outcomes. One of their partners is Ted Meisel, who we worked with closely when he was CEO of Overture, before selling it to Yahoo.
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