Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Marty Zwilling.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Both have the same end goal of getting people to your website. Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Eric Greenspan

NOVEMBER 9, 2009

Jason is another local Santa Barbara CEO and we had a great chat about Make It Work, Ring Revenue, Affiliate Marketing and life in SB. He’s a great guy and taught me a bunch of new things about affiliate marketing and his company. I will share what I’ve learned about affiliate marketing in the past few days with you now.

Santa Barbara 106

Santa Barbara PPC Blogging Google 106

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. Dan Yomtobian: We haven't done much marketing yet, and most of our user base is really viral. We're about to do some marketing, but the hard part really isn't going to be getting people to visit the site, it's to get them to stick.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Both Sides of the Table

OCTOBER 29, 2009

so compelling (other than the fact that the CEO Sean Rad is a great young technology leader and his advisers – Brian Norgard , Dan Gould and Evan Rifkin - are some of the guys I respect most in the LA tech market.). So PPC (pay-per-click) advertising on social networks has performed poorly to date. 30% is the market opportunity.

Ideas 286

Ideas Advertising Google Technical Review 286