Competition Organic Search Reference Sites 
InfoChachkie
JUNE 9, 2011
Value Prop Twitter Style : “Ranker is a social site/platform for ranking anything, powered by semantic technology that aggregates opinions into ‘wisdom of crowds’ rankings”. FTB is taking a somewhat different approach to curated search. We get referring site traffic. The single largest source of growth is organic search.
Both Sides of the Table
OCTOBER 29, 2009
Wordpress), video (YouTube), pictures (Flickr), review sites (Yelp) and collaborative content (Wikipedia). People got their knickers in a twist when they saw people like Michael Arrington and Robert Scoble having advertisers and endorsing brands on their sites. See Fred Wilson’s post on Twitter referring traffic.
Both Sides of the Table
OCTOBER 19, 2009
It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site.
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