Competition Organic Search Reference Social Network 
Both Sides of the Table
OCTOBER 29, 2009
And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know). People mistook the fact that these text advertisements worked in Google to say they would work in social networks. See Fred Wilson’s post on Twitter referring traffic.
Both Sides of the Table
OCTOBER 19, 2009
It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. There was no viral social networking products back then like Twitter where people could easily discover your content.
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