Remove Competition Remove Press Remove SEM Remove Writing
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Rebelling is simply a form of snobbery.

Marketing 379
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Guerilla Marketing, Brad Feld Style

InfoChachkie

In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. We have never done a press release. We write blogs, we do music videos, we show up, we engage with people…we love our product. Write Your Own Playbook.

Marketing 233