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Creating A Better Digital Marketing Strategy For Your Business

Tech Zulu Event

It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them. You could raise your profile by simply advertising cheap shirts on a Google PPC campaign, but that’s only going to get you so far. Even social media needs some cash to run properly.

PPC 40
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

So PPC (pay-per-click) advertising on social networks has performed poorly to date. This is why many people are so excited by how much traffic they’re now generating from social media. But then I went to the Parnassus Group’s Twitter 140 conference run by Steve Broback and Brett Schulte.

Ideas 286