Startup Professionals Musings

AUGUST 1, 2021

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

Startup Professionals Musings

MAY 10, 2019

It definitely pays to get some help with your first step into social media, since first impressions often become lasting ones. Use business metrics and tools to tune your efforts. Always gauge progress by business indicators, like customer acquisition cost and customer satisfaction. Do your homework before you begin.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

JUNE 3, 2015

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing.

Entrepreneur 111

Entrepreneur Search Engine Optimization Satisfaction Social Media 111

Startup Professionals Musings

OCTOBER 2, 2015

Smart entrepreneurs have metrics for assessing their progress against milestones and regularly communicate new insights to the team. Write every check personally, rather than relying on a bookkeeper or administrative help. Thus every business plan needs specifics on cost and content for marketing, with measurements to assess progress.

Startup 105

Startup Entrepreneur Marketing Satisfaction 105

Startup Professionals Musings

MAY 5, 2017

Provide online content that ranks you ahead of competitors. Having a website won’t help if customers can’t find it. They expect to find you on the first result page from search engines, and position ranking is driven by relevant keywords, new content on a regular basis, and inbound and outbound site links.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

JUNE 4, 2016

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing.

Search Engine Optimization 55

Search Engine Optimization Satisfaction Entrepreneur Social Media 55

Tech Zulu Event

NOVEMBER 10, 2013

An example from Fullscreen: Optimizing user analytics tracking on a Fullscreen product, only to find out Facebook (which his company uses to broadcast user content) had completely changed their layout. Instead, focus on what metric outputs, more views, more downloads? Sometimes, the challenge comes from optimizing prematurely.

Product 87

Product Fandango Design Startup 87