Startup Professionals Musings

MARCH 16, 2014

A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Promotions that appeal to the wrong customers won’t help you.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

JANUARY 17, 2013

A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Promotions that appeal to the wrong customers won’t help you.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

DECEMBER 7, 2010

A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Promotions that appeal to the wrong customers won’t help you.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. How many adds came through organic SEO?

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

MAY 15, 2010

Ad.ly – (disclosure: I led the funding on Ad.ly) Provides an in-stream advertising platform for any content creator (individual or organization) with an online social presence. Swipely is a social network orientated around users credit card transaction data. Primarily targets SMBs.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285