InfoChachkie

JULY 23, 2012

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233

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Both Sides of the Table

FEBRUARY 7, 2013

And I certainly didn’t want him having to trapse up-and-down Sand Hill Road informing every VC of his next idea. In industry this is known as “yield management” and of course it needs to exist. I wanted them to have a market lead before others could try and build what Ethan was working on.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. But this isn’t likely to be a VC-backable business (which to be clear is totally ok). Marketing with long payback is precisely what requires venture capital. Market Size.

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