CPC Demand Media Yahoo 
socalTECH
DECEMBER 15, 2010
Tim is the former head of Yahoo's Global Advertising Marketplaces unit, overseeing Display, Search and Video, and was VP of Search at Overture. They can sell those ads on a CPM, CPC, or CPA basis. We run it through our exchange, OpenX Market, which is in simple terms a stock market for online media.
Both Sides of the Table
OCTOBER 8, 2014
He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). He built & IPOd Demand Media. acquired Overture for $1.63 billion (Upfront Ventures was an early Overture backer). Yes, Google won.
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