CPC Development Pricing USC 
socalTECH
FEBRUARY 16, 2010
Noah Auerhahn: ExtraBux helps consumers get the lowest prices online, by integrating online discounts into a comparison shopping engine. Noah Auerhahn: We got started right out of USC. Noah Auerhahn: We just had too much free time at USC. We then went out to raise money, and got started on development.
Both Sides of the Table
OCTOBER 8, 2014
He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). Many of the early winners sold for north of a half a billion dollars. What Do We See From the Road Ahead? The infrastructure phase of the Internet is over.
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