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Interview with Tim Cadogan, OpenX

socalTECH

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. They can sell those ads on a CPM, CPC, or CPA basis. As you know, we started in Europe, and re-based it here in Pasadena about two and a half years ago.

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Docstoc's Jason Nazar Talks About DocStore

socalTECH

We want to make sure the marketplace is for professional content, so we screen to make sure the seller is a professional or small business owner, or a startup or entrepreneur. First, we're geographically spread out, with silos far away--in Pasadena, the Valley, Hollywood, etc. Part of that is transition into paid content.