Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. Both of his co-founders worked with him previously and both worked on ad management platforms. The world is going mobile.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

JUNE 28, 2013

To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. William Belk: CampaignEQ is a market attribution platform for adertisers. It''s focused on mobile optimization and LTV tracking, and also has a pretty big focus on algorithms that try to protect advertisers from excess attribution.

Advertising 203

Advertising CPC Tool Startup 203

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own).

Advertising 284

Advertising Invest RSS CPC 284