I Just Invested in @Burstly, a Mobile Ad Management Company
Both Sides of the Table
MARCH 30, 2010
As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). Within the overall ad business, transparency rarely exists and there are multiple places from where you can black box the information.
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