socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. Newtoy recently revealed it has had over 10 million downloads of its game. READ MORE>>.

Mobile 171

Mobile Services CPC GRP Partners 171

Both Sides of the Table

MARCH 30, 2010

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

MARCH 21, 2013

Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. Debra Domeyer: Number one, we're definitely showing leadership in mobile innovation.

Mobile 224

Mobile CTO Hire CPC Web 224

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. We can technology enable offline advertising. Thus, we click!

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

OCTOBER 8, 2014

” I hear it when I visit LPs (the people who invest in VCs) all across the country, “Yeah, I haven’t been out there for a few years but I keep hearing that something is going on there.” billion in venture capital to LA’s technology startups and 2014 will shatter that figure. acquired Overture for $1.63

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

socalTECH

DECEMBER 15, 2010

They can sell those ads on a CPM, CPC, or CPA basis. That means that publishers can integrate our technology with other components in the enterprise stack, for example, their financial system or sales force management system, or CRM system. The software takes care of all of the optimization of that. Tim Cadogan: It's two things.

OpenX 242

OpenX Advertising Yahoo Pasadena 242