Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. The world is going mobile.
Both Sides of the Table
OCTOBER 8, 2014
He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). But many people forget that we have 2 relatively recent IPOs that are substantive companies: TrueCar (Upfront backed) & Cornerstone OnDemand.
socalTECH
DECEMBER 15, 2010
They can sell those ads on a CPM, CPC, or CPA basis. That's part of the reason I made the shift, because I could see the writing on the wall in search, while I saw display was ripe with opportunities. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways.
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