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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

socalTECH

William Belk: CampaignEQ is a market attribution platform for adertisers. How did you guys decide to shift from a consumer focused startup like Beachmint, to developing software tools? It made sense for us to build this software, because it can apply to so many companies in the market. What is CampaignEQ?

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. Both of his co-founders worked with him previously and both worked on ad management platforms. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis).

Mobile 282
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

What is perhaps different from other regions is that we have large indigenous aerospace industry and a big high-tech import/export trade as opposed to a lot of software companies. We see big data storage solutions and processing platforms. They estimate that high-tech work contributes $108.3 billion dollars of regional GDP.