CPC Report SEM Web 
Startup Professionals Musings
OCTOBER 3, 2010
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Cost per click (CPC). Tracking and performance reporting.
Startup Professionals Musings
MARCH 23, 2013
Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Tracking and performance reporting. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions. Keyword research and budget forecasting.
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