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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Cost per click (CPC). Campaign setup and ad copy writing.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Cost per click (CPC). Campaign setup and ad copy writing. Tracking and performance reporting. Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). Advertising is all about getting the most results for the least cost.