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Burstly Opens Up Mobile Ad Service

socalTECH

The company said its Storefront offering is a turn-key way to enable advertisers to purchase aps directly from a developer's application, and which automated the creation of ad campaigns, billing, reporting, and other functions. Newtoy recently revealed it has had over 10 million downloads of its game.

Mobile 171
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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Cost per click (CPC). Tracking and performance reporting. Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.

PPC 154
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Cost per click (CPC). Tracking and performance reporting. Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Cost per click (CPC). Tracking and performance reporting. Other SEM experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.

SEM 90
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Interview with Tim Cadogan, OpenX

socalTECH

The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. They can sell those ads on a CPM, CPC, or CPA basis. What we do is kind of interesting, because we provide those two basic services in combination. We manage that competition through an aucton process.

OpenX 242
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Docstoc's Jason Nazar Talks About DocStore

socalTECH

We thought we'd get the background on the new effort directly from Jason Nazar , CEO and founder of Docstoc, to learn more about the new service. Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents.