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Interview with Tim Cadogan, OpenX

socalTECH

One, is we give them software--known as an ad server--which helps them manage different ad streams they have. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. They can sell those ads on a CPM, CPC, or CPA basis. Tim Cadogan: It's two things.

OpenX 242
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

What is perhaps different from other regions is that we have large indigenous aerospace industry and a big high-tech import/export trade as opposed to a lot of software companies. And of course we have great public companies that have spanned content & communications like J2 Global whose market cap as of this writing is a cool $2.5