CTO Hire Customer Entrepreneur Technical Advisors 
Both Sides of the Table
NOVEMBER 19, 2009
(In case it’s not obvious it’s a play on the Nike slogan, “Just Do It.&# ) I believe that being successful as an entrepreneur requires you to get lots of things done. Entrepreneurs make fast decisions and move forward knowing that at best 70% of their decisions are going to be right. This paralyzes most people.
Frank Addante
JUNE 4, 2006
We provide turnkey digital messaging appliances for enterprises, service providers and software developers to send marketing, e-commerce, CRM and customer service email. StrongMail’s software ensures reliable and timely delivery of their critical customer communications. We initially hired him as our in-house recruiter.
Both Sides of the Table
JULY 5, 2010
You attend five customer meetings together over a two-week period and after each meeting you replay the results in the office about what it meant. The sales rep that brings back news from the front line that is shared with the office adds to our collective knowledge about customer needs, product design flaws or partnership opportunities.
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