How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble
socalTECH
MARCH 1, 2013
If you look at the industry, it's a roughly $100 billion industry, with about 80 percent of the revenue coming from the big six studios, Warner, Paramount, Disney, 20th Century Fox, and so on. Your customer aren't used to using this kind of data to drive their marketing--how are they reacting to the analytics you can provide?
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