article thumbnail

Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Formerly, he was Managing Director of both Product Management and of Business Development at Los Angeles Times Interactive. Does advertising work in the social networking world?

article thumbnail

Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

Because I am true to the hiring practices I preach, I wanted a strong exec who would “ punch above their weightclass ” by taking a job they hadn’t yet done but would hugely aspire to and thus work harder to out perform. RedBeacon was the 3rd winner (year 1: Yammer, year 2: Mint.com) – not bad company.

CTO Coach 359
article thumbnail

How Kaleo Is Tackling Enterprise Knowledge Sharing

socalTECH

That can be a subject matter expert, product head, a sales head, any category in the enterprise, and they can use our lightweight platform for answers. This was her pain point, back in our early days in 2011, and at that time, social was starting to become big. There were things like Yammer, Jive, and all that.