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A Chat with Chris Tragos of Jetpack

socalTECH

The HTML5 platform that we use is also available as a self service tool to customers. We offer up customers a high impact creative which is not bounded by the box. As a result, our customers see a much higher percentage of engagement, more than 5 percent, versus the standard ad creative, which is a very small percentage of that.

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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

Social media will be pervasive in the enterprise and is primarily driving by customer interactions. When asked what their objectives are they cite some form of “improving customer communications” by a long margin. When web browsers (the programs that can read and interpret HTML) were popularized they were “dumb.”

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