Both Sides of the Table

JULY 23, 2013

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology.

Technical Advisors 385

Technical Advisors Marketing Startup Venture Capital 385

Both Sides of the Table

SEPTEMBER 28, 2014

You are particularly vulnerable if: You have revenue concentration (few customers each providing a large total of percentage of your revenue). You have a large number of startup customers (because when markets crash they have a funny way of going bankrupt quickly or cutting burn precipitously). Valuation.

Startup 383

Startup Company Companies .Net 383

Both Sides of the Table

JULY 5, 2010

You attend five customer meetings together over a two-week period and after each meeting you replay the results in the office about what it meant. The conversations bleed into the sales messages the next time, they wend their way into software designs and form the plan of attach against competition. Been there.

Technical Advisors 335

Technical Advisors Outsource Development Offshore Startup 335