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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Most people totally advise against stealth. Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. They think that only by being open and testing your ideas in an open marketplace can you be successful.

Marketing 380
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

You are particularly vulnerable if: You have revenue concentration (few customers each providing a large total of percentage of your revenue). You have a large number of startup customers (because when markets crash they have a funny way of going bankrupt quickly or cutting burn precipitously). Valuation.

Startup 383
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Better Business Bureau? For who?

Eric Greenspan

Anyhow, I replied and asked who pays who here and found that First Data pays Chad a commission for his sales. He told me this was a service the BBB provided to its customers since they saved so much money on the same service. In most cases these viewings are done by potential customers who are checking on your company’s rating.

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Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

Even when you do sign-up initial customers it’s still not clear that your company will be a success and you’re still likely paying yourself under market rates. ” My friend Ian Sigelow wrote about this last week and advised people not to take on this kind of job.

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How to Handle a VC Presentation with No Deck

Both Sides of the Table

I would argue that this mostly consists of consumer Internet companies (although not exclusively) and it is predominantly early-stage people who are product gurus and have a mildly technical bend to them. I talked about this in the TWiVC video but I didn’t do a good enough job of writing it up in the summary notes in the post.

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Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Frank Addante

We provide turnkey digital messaging appliances for enterprises, service providers and software developers to send marketing, e-commerce, CRM and customer service email. StrongMail’s software ensures reliable and timely delivery of their critical customer communications. SMS, MMS, Instant Messaging, etc.)

Startup 40