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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company.

SEM 90
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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

A blog is basically a journal (“web log”) that is published on the web. For businesses, these are now prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results.

SEM 95
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Many Websites Look Like Zombies to Google Search

Startup Professionals Musings

A while back I emphasized how important is to have a company website these days ( Publish Your Website Or Customers Won’t Find You ). I should have added that a website not optimized for search engines is lost in the heap of a billion dead websites. Web page title tags. Web site keyword tags and description.

Google 93
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Internet Business Lingo Quiz for Entrepreneurs

Startup Professionals Musings

A blog is basically a journal (“web log”) that is published on the web. They became popular for socializing, but now are prime sources of business networking, customer service, and client leads. Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement.

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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs. Wages and benefits.

Startup 102
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You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Try Web-Ex, free teleconferencing, and Skype instead of international travel for client meetings. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs. Wages and benefits.

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Get Your Website Out of the Internet Dead Zone

Startup Professionals Musings

Search engines like Google depend on website HTML tags, inbound and outbound links, and relevant content to do its ranking and matchmaking, and hopefully get your company found and near the top of customer search requests. The solution is basic search engine optimization (SEO). Reduce page load time.

SEO 48