Customer Design Web 2.0 Web developers 
Both Sides of the Table
NOVEMBER 22, 2010
I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.&# I started saying this back in 2001/02, long before the era of Web 2.0, My philosophy emanated from my days of programming and later designing corporate software in the early 1990′s.
Frank Addante
SEPTEMBER 25, 2006
Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. A market on the path to a $1B potential allows for error and time for real margins to develop. Rich Customers Target customers who will move fast and pay a premium for a unique offering.
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Frank Addante
JUNE 19, 2006
Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Put yourself in the shoes of your customers or users. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Startup 3.0: Be scrappy. ReaXions, Inc. Why do I need it now?"
Frank Addante
MARCH 12, 2007
Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Of all of my companies, communication was probably the strongest at L90, even though the engineering and design team were completely separated from sales, marketing, business development and customer service.
Frank Addante
AUGUST 29, 2006
Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Customers validate businesses. It gave us a false sense of validation and security and ultimately, we never developed the "hunger" required to build a wildly successful business. Startup 3.0: Be scrappy.
Frank Addante
DECEMBER 22, 2006
Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Unfortunately, they wordsmith themselves so far away from describing what it actually is that they sell, that their customers or users need a jargon-decoder ring to understand what they do. Startup 3.0:
Frank Addante
NOVEMBER 16, 2006
Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. When working with customers or potential partners, I spend most of the meeting time asking customers questions about their business, their goals, their insight into technology, the market, etc.
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