Customer Entrepreneur Press SEM 
Startup Professionals Musings
APRIL 4, 2015
Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Assess your target customer demographics.
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I actually like finding entrepreneurs who are more circumspect, less braggadocios and generally more planned about their actions. I think a great example right now is turntable.fm.
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Startup Professionals Musings
MARCH 16, 2014
Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Do something unique to get customer attention. This step requires thought because you need to identify what can set you apart from your competitors and how to retain customers.
Both Sides of the Table
JANUARY 12, 2014
The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.
Startup Professionals Musings
DECEMBER 7, 2010
Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Do something unique to get customer attention. This step requires thought because you need to identify what can set you apart from your competitors and how to retain customers.
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