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Palomar Ventures Backs Damballa

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Santa Monica-based venture capital firm Palomar Ventures has re-upped its investment in a security software firm Damballa , which is based in Atlanta, as part of a new $12M funding round for that company. Palomar's Jim Gauer sites on the board of Damballa.

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Interview with Steve Goldman, Ace Metrix

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Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Our customers, the advertisers and agencies, can utilize those scores--delivered within 24-48 hours--to quickly make changes to their ad plans, and optimize their ad spend. I always yearned for better metrics to allow our customers to make better decisions.