Customer Funding Technical Advisors Writing 
Both Sides of the Table
JULY 23, 2013
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology.
Both Sides of the Table
JUNE 27, 2011
Most people totally advise against stealth. Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. They think that only by being open and testing your ideas in an open marketplace can you be successful.
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Both Sides of the Table
SEPTEMBER 28, 2014
It’s what signals to existing investors how quickly their teams need to be fund raising and the level of risk the company is facing and also it signals to potentially new investors both how quickly you need to raise (ie you have less leverage if you’re in a rush) as well as how much cash you’ll need if they fund you.
Both Sides of the Table
FEBRUARY 23, 2015
Even when you do sign-up initial customers it’s still not clear that your company will be a success and you’re still likely paying yourself under market rates. ” My friend Ian Sigelow wrote about this last week and advised people not to take on this kind of job. And one that you get to write.
Both Sides of the Table
JANUARY 13, 2011
I would argue that this mostly consists of consumer Internet companies (although not exclusively) and it is predominantly early-stage people who are product gurus and have a mildly technical bend to them. I talked about this in the TWiVC video but I didn’t do a good enough job of writing it up in the summary notes in the post.
Both Sides of the Table
AUGUST 17, 2009
If you live somewhere where this is the case you’re better off discussing with your employer that you may from time-to-time work on private projects outside of work hours and you want their clearance in writing that this is OK. Get customer input. Interview customers to better articulate their problems. Register a company.
Frank Addante
JUNE 4, 2006
Venture Capital Funding 7. We provide turnkey digital messaging appliances for enterprises, service providers and software developers to send marketing, e-commerce, CRM and customer service email. StrongMail’s software ensures reliable and timely delivery of their critical customer communications. Relaxing 2. Incubation 3.
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