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Bolstering the Partner Ranks at GRP

Both Sides of the Table

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies.

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Meet Launchpad LA’s Graduating Startups

Tech Zulu Event

million led by GRP Partners, with participation from Baroda Ventures, Bertelsmann Digital Media Investments (BDMI), Daher Capital, Double M Capital, Karlin Ventures, Clark Landry, Andy Rankin, and Launchpad LA. Less Neglect helps companies reduce churn, upsell users, and increase customer acquisition rates.

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). And in a world where we increasingly log in to personal web time at late hours or on our mobile phones that’s no longer good enough.

CTO Coach 359
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Top 29 Startup Posts May 2010

SoCal CTO

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Instead of making a few dollars per sale and hoping for thousands of sales, you sell to only a few customers, and charge much higher rates.

Startup 248
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LA Tech Startup Innovators and Fun Facts

Tech Zulu Event

Previously known as GRP Partners, Upfront Ventures has focused on early stage investments since 1996. By using SteelHouse, ecommerce sites can use live data to instantly respond to a customer’s wants and needs for stronger transaction values, increased conversion rates, and an overall better customer experience.

Startup 111
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Choosing Internet Platforms

SoCal CTO

Mentions - Marc Andreessen's - The three kinds of platforms you meet on the Internet A Level 1 platform's apps run elsewhere, and call into the platform via a web services API to draw on data and services -- this is how Flickr does it. Benefit of a proprietary platform can be finding customers. I would tend to agree. Completely agree.

Platform 150
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TechZulu Live from StartupDemo

Tech Zulu Event

Mark Suster , GRP Partners. IngBoo is an online marketplace for information updates-where consumers receive timely updates on relevant topics and web publishers compete effectively for consumer attention. enables developers to sell cross-platform web-apps that optimize to your mobile device. Adrenaline Fueled Angel.