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Interview with Minnie Ingersoll, TenOneTen Ventures

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Sometimes what I say, is if brand is your moat, and you're a direct-to-consumer company, versus where you really have some technology, and you have some IP, that's the side of the spectrum we play on. I think the vision and the selling, for investors, for employees, and for customers, is really a core skill. That's not any one thing.