Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup SEO Customer 346

SoCal CTO

FEBRUARY 10, 2016

Is SEO important? million in sales every year for just a 1-second page delay. It’s also necessary to note that a poor mobile website experience can impact your customers’ perception of and loyalty to your brand. Google told us back in 2010 that site speed was important for SEO. What do they do? There may be lots of pages.

Startup 150

Startup SEO CTO Coach Web 150

Startup Professionals Musings

JUNE 13, 2015

This integration, or fusion with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” by Lon Safko, author of bestseller “ The Social Media Bible.” Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

DECEMBER 23, 2017

Social media as a marketing tool is here to stay, and is now widely accepted. According to a recent social media industry report , 92 percent said that social media is important to their businesses, and more than half report it helped them improve sales. These give good customer connection and SEO.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

DECEMBER 1, 2013

This integration, or fusion with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” the most recent book by Lon Safko, author of bestseller “ The Social Media Bible.” This is independent of whether your existing marketing media include traditional or social media, or both. Marty Zwilling.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

OCTOBER 23, 2012

This integration, or fusion with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” a recent book by Lon Safko, author of bestseller “ The Social Media Bible.” Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Tomorrow, a similar change is likely to happen to sales personnel, customer service, even manufacturing and construction jobs.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106