Customer Technical Advisors Venture Capital Writing 
Both Sides of the Table
JULY 23, 2013
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology.
Both Sides of the Table
JANUARY 13, 2011
I recently filmed a show for This Week in Venture Capital in which I talked about how to prepare for a VC meeting: whom you’ll meet, who should attend from your side, what materials you should bring and how you should run the meeting. The “Triple Play&# of VC Presentations. I funded them 8 weeks later.
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Both Sides of the Table
SEPTEMBER 28, 2014
You are particularly vulnerable if: You have revenue concentration (few customers each providing a large total of percentage of your revenue). You have a large number of startup customers (because when markets crash they have a funny way of going bankrupt quickly or cutting burn precipitously). Valuation.
Both Sides of the Table
JUNE 27, 2011
Most people totally advise against stealth. Also be careful about VCs. But once a VC has heard your idea he can’t “un-think&# it. Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap.
Both Sides of the Table
FEBRUARY 23, 2015
Even when you do sign-up initial customers it’s still not clear that your company will be a success and you’re still likely paying yourself under market rates. I often tell people in this scenario to focus on a VC “fixer upper.” Incoming into a VC fixer-upper you often have leverage over personal compensation.
Both Sides of the Table
AUGUST 17, 2009
If you live somewhere where this is the case you’re better off discussing with your employer that you may from time-to-time work on private projects outside of work hours and you want their clearance in writing that this is OK. Get customer input. Interview customers to better articulate their problems. Register a company.
Frank Addante
JUNE 4, 2006
► August (3) Venture Capital - What's the rush? StrongMail Systems (Digital Messsaging Infrastructure Software) Status: VC-backed (Sequoia Capital, Globespan and Evercore) Lesson: Trust your gut. . Venture Capital Funding 7. I'm 30, now will you take me seriously? Zondigo, Inc. Relaxing 2.
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